Ingredients

The Good Stuff

We keep our recipes to ourselves. Not our ingredients.

We think you should know about the ingredients we choose. This is our plain-language guide to ingredients we have used across When Goats Fly products — what they do in a formula, what they contribute and why we reach for them.

No miracle promises. No mystery. And no recipe book hiding in here.

01 / USEFUL FIRST

Ingredients have a job.

We care about what an ingredient contributes — lather, texture, structure, scent, appearance or another practical role in the finished product.

02 / PLAIN LANGUAGE

No wellness word salad.

We explain ingredients and formulation roles without turning soap, balm or body care into a medical promise.

03 / LABEL WINS

The package has the final word.

Ingredients can vary by product, scent and season. Check the ingredient declaration on the product packaging for what is actually included in that item.

What are you curious about?

Tap a group, then open any ingredient card for the useful details.

Straight from the farm — sometimes

Goat milk

Goat milk is an important part of When Goats Fly, but it is not in every product we make. We use fresh milk from our own herd when appropriate and powdered goat milk where a dry form makes more sense.

Fresh goat milk Creamy character from our herd

Why we use it Fresh goat milk connects some of our handmade products directly to the farm and brings milk sugars, proteins and fats into the formula.

What it contributes In traditional soap, milk helps create the bar’s creamy character and influences the finished lather.

Powdered goat milk Goat milk in a dry, versatile form

Why we use it Powdered goat milk lets us use milk solids in products where adding fresh liquid milk would not make sense.

What it contributes It brings the character of goat milk into a dry or oil-based formula without requiring every goat-milk product to be made the same way.

Does everything contain goat milk?

Nope. Goat milk is a farm favorite, not a mandatory membership fee. Some WGF products contain it and others do not. If you need to avoid a particular ingredient, check the package or contact us before ordering.

Structure + texture + useful plant oils

Oils, butters & waxes

These are some of the workhorses behind our soaps, oils, balms and solid products. Their jobs change depending on the type of formula they are used in.

Coconut oil A hardworking soap and balm ingredient

Why we use it Coconut oil works well in several very different kinds of formulas, which makes it one of our most versatile ingredients.

What it contributes In traditional soap it helps build cleansing action, firmness and bubbly lather. In balms and oils it contributes glide and texture.

Olive oil A classic traditional soap oil

Why we use it Olive oil is a longstanding soap-making oil with a fatty-acid profile that behaves very differently from coconut oil.

What it contributes It helps create a smoother, creamier style of lather and contributes to the overall character of the finished bar.

Jojoba oil Lightweight conditioning and slip

Why we use it Jojoba works especially well in beard, hair and body products where we want a smooth feel without a very heavy oil finish.

What it contributes Jojoba functions as a conditioning and emollient ingredient, helping give leave-on formulas slip and a softer-feeling finish.

Argan oil A lightweight conditioning plant oil

Why we use it We have used argan oil where a lighter conditioning oil fits the finished product.

What it contributes It works as an emollient and adds slip and softness to formulas designed for skin or hair.

Canola oil A light plant oil used in select formulas

Why we use it Canola oil has been used in some WGF formulations for its useful fatty-acid profile and relatively light feel.

What it contributes It can function as an emollient and help balance the texture of an oil-based formula.

Shea butter Rich emollience + solid structure

Why we use it Shea butter gives solid products richness and body while helping determine how a balm or stick glides during use.

What it contributes It is an emollient ingredient that adds richness and softness to leave-on formulas.

Cocoa butter Firmness with a smooth finish

Why we use it Cocoa butter helps give balms and solid products firmness, body and a satisfying glide.

What it contributes It functions as both a structural ingredient and an emollient in leave-on formulas.

Beeswax The ingredient that helps a balm stay a balm

Why we use it Beeswax adds structure and firmness to sticks and balms, helping turn a blend of oils and butters into a portable solid.

What it contributes It helps control firmness, glide and how much product transfers during application.

Vitamin E Useful in oil-based formulas

Why we use it Vitamin E is used in some oil-based products as an antioxidant ingredient and skin conditioner.

What it contributes It can contribute to the feel of a leave-on formula and can help support the stability of oils in the product.

Texture + character + appearance

Clays, powders & botanicals

This is where a lot of the earthy personality comes from. Depending on the product, these ingredients may contribute texture, absorbency, visual character or another practical part of the formula.

Kaolin clay Fine, soft clay with a silky texture

Why we use it Kaolin is a fine clay that blends smoothly into soap and other compatible formulas.

What it contributes It can add slip, fine texture and absorbency to the formula.

Bentonite clay A highly absorbent clay

Why we use it Bentonite brings a distinctive clay texture and absorbency to formulas where those qualities are useful.

What it contributes Its fine particles can contribute grip, texture and absorbency.

French green clay Earthy mineral character

Why we use it French green clay is one of the mineral clays we have used to give certain batches their own look and feel.

What it contributes It adds fine texture, absorbency and earthy visual character.

French pink clay Fine clay with a softer visual character

Why we use it We have used pink clay where we want the tactile qualities of a fine clay with a different visual personality.

What it contributes It adds fine texture and mineral character to the formula.

Moroccan red clay Deep earthy mineral character

Why we use it Moroccan red clay has been used when a deeper earthy appearance and clay texture fit the batch.

What it contributes It contributes absorbency and a distinctive fine-powder texture.

Serbian blue clay A specialty mineral clay

Why we use it This specialty clay has been used for its mineral character, texture and distinctive appearance.

What it contributes It provides fine clay texture and absorbency where used.

Activated charcoal Deep appearance + adsorbent powder

Why we use it Activated charcoal gives certain soap batches unmistakable depth and visual contrast.

What it contributes Charcoal has an adsorbent surface and contributes a fine powder texture. We do not describe it as “pulling toxins.”

Oatmeal A familiar grain with useful texture

Why we use it Oatmeal fits naturally into several of our cozy, farm-style soap and bath combinations.

What it contributes Depending on how finely it is prepared, oatmeal can add visible texture and physical character to a formula.

Coffee Texture, appearance and unmistakable character

Why we use it Coffee has been used when the product benefits from its recognizable look, scent character or physical texture.

What it contributes Ground coffee can provide physical scrub texture in rinse-off products designed for that purpose.

Sugar Simple physical scrub texture

Why we use it Sugar is useful when we want straightforward, water-soluble scrub texture.

What it contributes Its crystals provide physical exfoliating texture during use and dissolve readily with water.

Cocoa powder Warm, familiar botanical character

Why we use it Cocoa powder has been used when its warm brown appearance and recognizable cocoa character fit a product.

What it contributes It adds fine powder texture and visual depth.

Turmeric A botanical powder used in select batches

Why we use it Ground turmeric has appeared in select WGF products where its botanical character fits the design.

What it contributes We keep the description simple: it is a botanical powder that contributes to the finished product’s appearance and character.

Indigo powder Used selectively in product design

Why we use it Indigo powder has been used selectively when its distinctive visual character suits a batch.

What it contributes Its role is primarily about appearance and the visual personality of the finished product.

Blue spirulina A vividly colored botanical-derived powder

Why we use it Blue spirulina has been used selectively when its distinctive visual character fits the formula.

What it contributes On this page we keep its description to its practical, visual role rather than making antioxidant or therapeutic claims.

Honey powder A dry honey ingredient for select bath products

Why we use it Honey powder works in dry bath blends where liquid honey would not be practical.

What it contributes It brings recognizable honey character while allowing the blend itself to remain dry.

Chamomile Botanical detail in select bath blends

Why we use it Dried chamomile has been used in bath blends where its recognizable botanical appearance and aroma fit the product.

What it contributes It adds botanical character and visual interest without turning the product into a treatment.

The less glamorous workhorses

Cleansing, bath & formula-building ingredients

Not every useful ingredient sounds exciting on a label. Some are here because chemistry needs them to do a very specific job — and that’s a perfectly good reason.

Sodium hydroxide / lye Essential to traditional soap-making

Why we use it Traditional soap is made by reacting fats or oils with an alkali such as sodium hydroxide.

What it contributes That reaction is called saponification. Sodium hydroxide is used because it reacts with the oils to create the soap itself.

Castile soap A plant-oil-based cleansing base

Why we use it Castile-style soap gives some WGF wash products a plant-oil-based soap foundation for liquid formulas.

What it contributes Its job is straightforward: cleansing and lather.

Vegetable glycerin Humectant + formula helper

Why we use it Glycerin is a versatile liquid ingredient used in certain water-based and skin-contact formulas.

What it contributes It is a humectant, meaning it attracts and holds water, and it can also change the feel and handling of a formula.

Baking soda The alkaline half of the fizz

Why we use it Baking soda is useful in dry bath formulas, especially when paired with citric acid.

What it contributes When baking soda and citric acid meet water, their reaction creates the familiar fizz of a bath fizzy.

Citric acid The acidic half of the fizz

Why we use it Citric acid partners with baking soda in effervescent bath products.

What it contributes Its job is chemistry, not magic: add water and the acid-base reaction releases carbon dioxide bubbles.

Cornstarch Fine texture + silky powder feel

Why we use it Cornstarch has been used in select dry products to change texture and handling.

What it contributes Its very fine particles contribute a smooth, powdery texture.

Epsom salt A classic bath salt ingredient

Why we use it Epsom salt gives salt-based bath products their familiar crystal texture and dissolving bath experience.

What it contributes It is magnesium sulfate, used here as a bath ingredient rather than as a promise to treat pain or a health condition.

Himalayan salt Mineral salt with natural visual variation

Why we use it Himalayan salt gives bath blends crystal texture and its characteristic pink-toned appearance.

What it contributes It dissolves into bath water and adds texture and visual character to a salt blend.

Distilled or purified water A controlled water base

Why we use it Some liquid products need water as part of the formula. Using distilled or purified water gives us a more controlled starting ingredient than ordinary tap water.

What it contributes It acts as a carrier and liquid base without adding the unpredictable mineral content of household water.

Witch hazel Part of the liquid base in select formulas

Why we use it Witch hazel has been used as part of the liquid base in selected WGF formulas.

What it contributes We keep its role here practical rather than promising pore tightening, inflammation relief or other treatment effects.

Because smelling good is allowed to be fun

Scents, flavors & added color

WGF is not an “everything is essential-oil-only and naturally colored” brand. We use different scent and color approaches depending on the product, and we would rather tell you that plainly.

Essential oils Botanical scent ingredients

Why we use them Essential oils give us distinctive plant-derived scent notes and can be used alone or as part of a scent blend.

Scents we’ve used Our WGF scent library has included oils such as lavender, eucalyptus, sweet orange, lemon, lemongrass, peppermint, geranium, cedarwood, sandalwood, rosemary, tea tree, citronella, pine, cinnamon, ginger, clove, vetiver and myrrh.

We describe them by scent — floral, citrusy, herbal, minty, woodsy, earthy or spicy — rather than making aromatherapy or medical promises.

Fragrance oils A bigger scent palette

Why we use them Fragrance oils let us create scent profiles that cannot always be achieved with essential oils alone — berries, bakery notes, tobacco-inspired blends, seasonal scents and more.

What they contribute Their job is scent. Some WGF fragrances use fragrance oil, some use essential oils and some use a combination.

Lip-safe flavor oils Flavor and aroma for G.O.A.T. Balm

Why we use them Our flavored G.O.A.T. Balm varieties use flavor ingredients intended for lip products.

What they contribute They create fun flavor-and-aroma profiles such as vanilla, berry, apple and root-beer-inspired varieties.

Added colors Used in some products — not hidden

Why we use them Some WGF variants use added color as part of the product’s appearance or flavor identity.

What you may see Depending on the product, ingredient declarations may include colors such as Red 40, Blue 1 or Yellow 5.

Other products are made without added dyes. If avoiding added color matters to you, check the product packaging or contact us before ordering.

Botanical & mineral appearance Clays, charcoal and plant powders

Why we use them Some product designs get part of their visual character from clays, charcoal or botanical powders already described elsewhere on this page.

The important part “Natural” is not our shorthand for “automatically better.” What matters is whether an ingredient is appropriate for the particular product and how it is actually being used.

About color ingredients

Color ingredients are regulated differently from ordinary cosmetic ingredients, and permitted uses can depend on the specific color and product. That’s one reason we avoid blanket statements such as “all naturally colored” or “all dye-free.” Check the individual package if a particular color ingredient matters to you.

Our approach

Useful beats trendy.

We don’t choose an ingredient just because it sounds impressive on the front of a label. We want it to have a reason for being in the formula.

Sometimes that reason is fun — a beautiful scent or an interesting texture. Sometimes it is very unglamorous — making a solid balm stay solid or making a bath fizzy actually fizz.

Either one counts.

We don’t promise cures.

Our descriptions focus on the ingredient’s practical role, sensory qualities and cosmetic use rather than treating or preventing health conditions.

We don’t pretend every product is the same.

Goat milk, fragrance, essential oils, flavor, added color and other ingredients vary from product to product.

We don’t use “natural” as a magic word.

We like many simple and naturally derived ingredients, but suitability and function matter more than marketing buzzwords.

We let the product label answer the final question.

Need to avoid a particular ingredient? Check the ingredient declaration on the packaging, or contact us before ordering and we’ll help you check the product.

Now for the fun part

Find your good stuff.

Browse goat milk soap, body care, beard care, bath goods, hand soap, home fragrance and whatever else the farm has gotten us into.